Prairie Flowers moved to a new location in March
"If you don’t use it, you lose it."
It’s a truism for small businesses on Main Streets around the country according to Dina Pocernich, owner of Prairie Flowers and Gifts in downtown Sun Prairie. She believes that communities' economic vitality is affected by where people choose to spend their money.
"We’re losing small businesses simply because they’re not being used. It takes making a choice, a choice to say, 'I’m going downtown to shop. If I want our economy to be vibrant, I need to be aware of that.'"
Fortunately for her, it seems that many people in her community understand that concept: a recent move to downtown Sun Prairie has strengthened business, Pocernich said.
“I’m proud we’re here and thriving,” she said. “People tell us we freshen up the downtown -- they’re thrilled and we’re thrilled.”